There’s a wonderfully informative and motivational book I once read, called ‘I’d Rather Be In The Studio’, by Alyson Stanfield. (You can read her blog here). When I first discovered the book, I was just beginning to recognise that I’d found my preferred medium, and was simply stitching, all the time, so I read Alyson’s ‘how to market your work’ advice as something of an outsider – maybe hoping that one day I’d be part of that world.
Roll the clock forward a couple of years, and how things change. For someone who’s art definitely counts as slooooow, I can tell you that the last couple of weeks have certainly seen a change of pace for me, as I prepare to take part in the Discover Original Art Fair this weekend.
Until fairly recently, I’ve been happy to just do the stitching, and the moment the last stitch has gone in on a piece, it’s straight on to the next one, with no thought given to mounting or framing or, let’s be honest – selling.
But with a real-life exhibition to prepare for, all that has had to change and at last I’ve begun to realise that making art is only part of the story. Now I’m rapidly learning a whole new set of skills and finally getting to put into practice some of Alyson’s advice. Inevitably it all takes far longer than I’d anticipated and for someone who regularly takes 3 months to make one piece of stitched tapestry, having a deadline can feel both exhilarating and intimidating.
Nevertheless, at the moment, excitement is outweighing the fears and although I’m beginning to understand how it’s important to strike the right balance between making and marketing our work, I’m now really looking forward to spending a couple of days out of the studio, and having the opportunity to show visitors to the Fair what I’ve been up to!
If you’re in area this weekend, please do come along and meet the artists – you’re sure of a warm welcome.